M.A. Candidate – Class of 2018

I am Lebanese by blood and British by passport but my home is in the United Arab Emirates, where I’ve lived for most of my life. I attended the American University of Beirut, earning a Business degree and a Diploma in Media & Journalism.  Throughout my college years, I interned at a PR agency & an NGO but the experiences that truly shaped my career interest were study abroad programs to the Salzburg Academy on Media & Global Change and to LSE in London.  Upon graduation, I returned to Dubai to work in brand management for Bel, a French multinational company that makes cheese.  Over the past 3 years, I’ve realized that my true passion lies in corporate social responsibility. I’ve recently worked on project that involves building a library at an NGO in Jordan to provide orphans with basic reading skills whilst creating value for the brand. My goals lie in this field and I would like to continue working on bridging the gap between business interests and social responsibilities in developing countries.

Research Interests

I will explore the role that global businesses can play in achieving sustainable development within developing countries through responsible consumption & production patterns. I am particularly interested in understanding the ways that FMCG multinational corporations can penetrate low-income markets by developing insight-relevant products, tailoring solutions to distribution challenges and relying on micro lending to improve the economy whilst meeting consumer needs. I would also like to work on ways to promote SMBs emerging from these developing countries by improving their value & supply chains and connecting innovative entrepreneurs to MNCs to foster growth, especially in this era of mobile & internet infiltration. Lastly, I am interested in researching ways to improve the sustainability and economic impact of sourcing, packaging and production practices of these corporations in developing economies.

Education

  • BBA, Business Administration, American University of Beirut, 2014