Citizenship: United States

My name is Vivian, and I am a recent graduate from Barnard College with a degree in Sociology. Originally from Shanghai, I moved to New York City during my sophomore year of undergraduate studies. My diverse background has inspired me to understand how cultural nuances impact global marketing campaigns. I am particularly interested in researching how these cultural differences influence consumer behavior and marketing effectiveness across various international markets. With a goal of becoming a marketer in a dynamic marketing agency, I aspire to apply these insights to develop innovative and culturally sensitive marketing strategies.